A
successful business today can be judged by consumer
confidence. There's no other yardstick. A new
company starting out, regardless of the excellence
of its product, finds sales resistance high because
its good name has not yet been established. An
old company carrying on, feels as the years go
by, that its prime asset is its good name. There
is a sound reason for this: the public knows by
experience that a company with a good name values
that name far more than the amount of an individual
sale.
This is as it should be, because a consumer is
given the full measure of protection to which
he is entitled.
The good name that Zeemko Group enjoys in the woodworking machinery industry
was not built up in a few months, but has been
slowly earned after decades of worthwhile performance,
proper value, and constant innovation." |